If you read some of the main stream magazines you might have seen this advertising already. There's a new series of print ads for the POWER HOUSE HEATH CLUB using parody illustrations of fat obese overweight superheroes. Here's one of FAT BATMAN & they have also done Superman & Spiderman too. The concept was created by the EURO RSCG Advertising Agency from New Delhi, India. The Creative Director: Satbir Singh, Art Director / Copywriter: Gurdev Singh Sidhu, & Illustrator: Gurdev Baljeet. OK, These ads have got a lot of flak because a few crybabies are upset about comic book heroes being fat...DUH! That's the point, ya morons! The idea is to get you to think about being out of shape & joining a health club! Personally I kinda like these ads & think they're both effective & kinda funny. I bet the people in message boards that are crying about these ads are over-weight losers who live in their grandparents basement. Whattya think about that? Whew! Sorry to vent but while researching this story I came across a ton of these whiners who did nothing but nick-pick about all the tiny micro-details of what is wrong with these ads & not praising them for their "advertising quality". They need to get lives. I bet most of them have NEVER kissed a girl, ha ha!
