In 1977 General Mills offered a special mail-away premium on boxes of Cheerios Cereal called the SUPER HEROES MAGNETIC DART GAME. It came with a Target Game Board ( with a sheet metal backing ) & 4 "Superhero Magnet-Darts". The 4 playing pieces looked like Superman, Wonder Woman, Batman, and Robin. The 4 evil super-villains, featured on the target game board, were the Joker, Penguin, Cheetah, & Lex Luthor. Now, if I did the math correctly I was in the 7th Grade when this cereal box came out & I don't ever remember seeing this. Oh man! I would have mailed away for this, the vintage graphics are really cool, ha ha! Thanks to Doug for sending us the cool photos. By the way, I think the artwork was done by Dick Giordano. Or, at least, it looks like his stock art.
OK, Most Batman Fans in the USA right now know about the DARK KNIGHT Movie Promotion that General Mills is doing with their line of cereal boxes but keeping up with it is sort of crazy! Here's the deal. All of their cereal brands have some sort of Batman prize or premium in the box ( NO "mail-aways" right now ). There are 4 different areas to collect: 3 Mini-Comic Book Booklets, 4 Batman & Joker Figures ( 2 of each character ), 4 Spinning Tops, & 4 Disc-Shooters. The booklets & figures are sort of random & to complete a set is just luck but one neat thing about this promo is that you can get the 4 Spinning Tops just by buying one box of 4 different brands of cereal. In other words 4 cereal boxes each have 1 very specific SPINNING TOP just for that box. The 4 cereals are Fruity Cheerios, Cinnamon Toast Crunch ( I really like the flavor of this one, ha ha ), Lucky Charms, & Reese's Puffs. In later posts I will be covering the other premiums so look for those in the future.
I hope my friend "Shadowbat" doesn't mind but I totally stole these 2 photos from him off a Message Board, ha ha! Sorry Dude, I was just so excited! Here's a set of photos of the new General Mills CHEERIOS Cereal Box with THE DARK KNIGHT Batman Movie tie-in!! Looks like they're giving away 4 FREE "Stunt Figure" cereal premiums. There are 2 Batman figures & 2 of The Joker. Now, the good news is that I totally love Cheerios cereal so it won't go to waste, ha ha! Be sure to click on the photo up above for a larger version. Also, if you, the Bat-Blog Reader, finds out about any more promotions like this please shoot me an e-mail!
