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It looks like Fisher Price just keeps expanding their DC Super Friends toy line even more! They now have a whole brand-new set of figures & vehicles called HERO WORLD. There's a Transforming Batmobile, Batman & Batcycle, and Joker with his Funny Car. The figures include: Superman ( comes with Krypto The Dog ), Mr. Freeze, The Penguin, and The Joker. Plus, they're a whole new size, their scale is somewhere between Imaginext and the Super Friends figures. be sure to click on the last photo for a larger version where you can see the new stuff really good. Also, a special thanks goes out to Batmobilly for sending the wonderful "retail store" photos & to Rich for sending the website information. Whoops, speaking of the website, Fisher Price has a "Hero World" page - CLICK HERE to check it out!!